Instant label scans · 3 seconds

Should you actually
buy this? We'll tell you.

Point your phone at any packaged food. We'll read the label, check it against the world's food authorities, and give you a straight answer in three seconds.

2,419 people already on the waitlist
!
Added sugar 21g
84% of daily limit
⚑
Palm oil flagged
EFSA, 2023
✓
No artificial colors
verified clean
The pain

Grocery shopping became unpaid homework.

Three moments. You've lived all of them this month.

If you're a parent

“Is this safe for my kid?”

27 ingredients, half of them E-numbers, a toddler melting down in the cart. You buy it anyway and feel a quiet pang the whole drive home.
If you're managing your health

“Doctor said no sugar.”

The front says “no added sugar.” The panel says 18g, from “fruit juice concentrate.” Same thing — different word.
If you read the fine print

“Is this actually healthy?”

“Immunity boost.” “100% natural.” Neither phrase is legally defined. You open three tabs, then give up.

And the labels know exactly how to bend the truth.

100% Natural
What it really meansLegally undefined. May still contain added sugar, palm oil, and emulsifiers — as long as no single ingredient is "synthetic."
No Added Sugar
What it really meansSweetened with fruit juice concentrate or maltodextrin. Metabolically identical to sugar.
Immunity Boost
What it really meansUsually just added Vitamin C bolted onto a product with 3× the WHO daily sugar limit.
Made with Real Fruit
What it really meansOften 2% fruit puree. The other 98% is sugar, water, color, and "natural flavor."
The cost of this confusion

You read every label. Nobody should have to.

14 min
Time you'll spend reading labels on your next grocery trip.
3 of 5
Products with a "healthy" claim that fail at least one nutritional threshold.
73%
Of shoppers who feel quietly misled by the package they just put in their cart.
The app

One scan. One verdict. Zero homework.

Scroll to see what actually happens — from your home screen to a verdict, in three taps.

Step 01

Open the app.

You land on a clean home screen — the products that matter to you, ready to revisit. And the scan button sits right at the bottom, one thumb-tap away, whenever you're standing in an aisle.

Step 02

Scan the barcode.

Point your camera at any packaged product. Over 2 million already recognised — no typing, no searching, no guessing what to call it.

Step 03

Get the verdict.

One score. One clear call — buy it, or don't. And the few things actually worth knowing before you do.

Step 04

Dig in, if you want to.

Every flag traced to WHO, FDA or EFSA limits. Allergens called out plainly. Each claim sourced — so you can trust it, or check us on it.

9:41● ● ●
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Chocoza hazelnut spreadSCANNED · YESTERDAY
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Chocoza
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SCAN RESULT
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Chocoza
CHOCOZA · ITALY
Chocoza Hazelnut Spread
350g · barcode 80005000724
42
OUR VERDICT
Consider before buying
High in sugar & sat. fat. Clean of artificial colors. Better options exist in this category.
● WATCH OUT
14g added sugar / serving
Palm oil (EFSA flagged)
56% WHO daily sugar limit
● WHAT'S GOOD
No artificial colors
No preservatives
13% real hazelnut
Nutrition
Ingredients
Allergens
Added sugar
14g · 56% WHO
Saturated fat
5.5g · 27% WHO
Sodium
20mg · 1% WHO
Fiber
3.4g · 12% RDI
Ingredients · 7 of 12 flagged
Sugar (56.3%)WHO: max 25g/day for adults
Palm oilEFSA: high contaminants when refined
Skim milk powderHighly processed dairy
Soy lecithin (E322)Emulsifier · generally recognized safe
Hazelnut (13%)Whole-food ingredient
Cocoa solids (7.4%)Whole-food ingredient
Allergens · contains 3
!Milk
!Soy
!Nuts
Gluten
Egg
Sesame
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Grounded in the same authorities your doctor cites
Unbiased ratings. No pay-for-play. Ever.
Who we built this for

If this sounds familiar, we built it for you.

For the parent

Who reads every label, every time.

"My daughter reacts to red 40. I've memorised E-numbers I shouldn't have to know."

For the careful eater

Where the food aisle feels adversarial.

"My A1C went up because a yogurt I trusted had more sugar than the soda next to it."

For the curious

Who doesn't trust marketing copy.

"Don't tell me it's healthy. Tell me what's in it. Let me decide."

Be one of the first to know.

Join the people choosing what's actually good for them — one honest scan at a time.

2,419 on the waitlist